There’s no doubt that Dr Martens growing range of stylish shoes and boots has made them one of the most iconic brands for the leftfield generation. The utilitarian styling, air cushioned sole and, of course, the distinctive yellow stitching have all combined to make Dr Martens a staple of youth culture for over 50 years.
However, because of the globalisation of brand DM you can’t always guarantee that the shoe or boot you buy is actually made in England. For some that might not matter much. For others (ourselves included) the ‘Made in England’ stamp means something. Not just something about quality and styling but something about supporting our rich manufacturing culture.
So, whilst there are ways and means to find out if your Dr Marten is indeed crafted and manufactured in the heart of England and the home of quality of shoemaking (look for the gold), there is another way to get 100% guaranteed English made quality shoes in the Dr Marten style.
Quality shoes born and crafted in the heart of England
That’s where NPS Shoes come in. NPS (AKA The Northamptonshire Productive Society) made the first pair of sample Dr Marten boots with air-cushioned soles back in 1959 and continued to manufacture Solovair (Sole-of-Air) boots and shoes under licence to Dr Martens for 35 years.
Solovair originals: Dr Martens in all but name
Fast forward a few decades and you can still get the very same quality air-cushioned classics which are, to all intents and purposes, Dr Martens in all but name. The two key differences? You have a Solovair label and you can guarantee that they are made in the same Northamptonshire village of Wollaston that the originals were crafted in all of those years ago.
From the classic 11 Eye oxblood Boot to the 6 Eye 'Hawkins' Astronaut, you can get the distinguished Dr Marten look and feel with a guarantee of absolute Englishness.
Still get to the Doc Shop for great Dr Marten discounts
As far as we’re aware, NPS have no factory shop and so your best bet for discount Dr Marten styling is still the ever-popular Doc Shop in Woolaston.
Whilst you can see the craftsmanship of NPS around the globe for the likes of Jack Wills, George Cox, Kurt Geiger and R Newbold we still think that it’s hard to beat the original air cushion soled boots by Solovair, especially if you still want a guarantee of 100% Made in England shoes.